ULTRABOOST X

Project to promote the Adidas Ultraboost X line using local athletes in the Adidas digital channels.
Short video and photo translates the boost technology and the campaign line.

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THE FIRST PART OF THE CAMPAIGN WAS EXTENDED THE GLOBAL CONCEPT INTO DIGITAL ADVERTISING BY MAKING SHORT VIDEOS AND PHOTOS THAT TRANSLATES THE ULTRABOOST X CONCEPT OF THE RETURN ENERGY AND POSITIVE ENERGY. 

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THE SECOND PART OF THE CAMPAIGN SHOWS RUNNERS USING THE CITY AS THEIR PLAYGROUND IN A FACEBOOK CANVAS AD AND ON INSTAGRAM SPONSORED ADS

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INSTAGRAM CAROUSEL ADS

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AGENCY: HEIMAT ACTIVE
CLIENT: ADIDAS RUNNING
PHOTOGRAPHY: STUDIO 314

ROLE

CREAVTIVE CONCEPT
ART DIRECTION