PUREBOOST DPR

The PUREBOOST DPR shoes are designed for street running and made to handle all the situations a runner may encounter on their run. To promote the PUREBOOST DPR a local launch event  in Berlin, Germany was created. But to reach the event party runners had to find their way through the busy chaotic Berlin by looking for the hidden urban signs as they run and keeping up with the pacer. The route was designed to make them encounter different situations to test the product created for street running.

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CORNER MOMENT

TURNING A CORNER TEST SITUATION

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CONSTRUCTION

PASSING THROUGH CONSTRUCTION WORKERS

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DURING THE RUN GUESTS HAD TO PASS THROUGH A CONSTRUCTION SITE AND DODGE THE WORKERS, OBSTACLES AND SPARKS.

INSTALLATION

EVENET INSTALATION DURNING THE EVENT 

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ROLE

CREATIVE CONCEPT
ART DIRECTION
DESIGN

AGENCY: HEIMAT ACTIVE
CLIENT: ADIDAS
STREET PHOTOGRAPHY: STUDIO 314
EVENT PHOTOGRAPHY: RUBEN ELSTNER
FILM PRODUCTION: EASY DOES IT
PRODUCTION: ACT3